Thursday, March 19, 2026
Stick with one thing and do it well. To hell with everything else. If you’ve got too many irons in the fire, nothing will be refined to a high degree. Nothing will be sharp and strong and effective. Everything can’t be your niche. Your “thing” will be one. Niche means “nest” or “recess.” Recess and find your nest.
I see way too much “everything.” I see way too much “everywhere.” Your typical Facebook user is everything and everywhere. Irons in the fire aplenty. Nothing sharp, though. Nothing strong. Nothing that pierces through the noise. No niche. A Jack of all trades is nothing but a master of noise, distraction, and everythingness.
Find your thing. Stick with it and make it your home. Refine it. Live by it. All the greats had a niche no one could top. There nests were high! Einstein had physics. Jesus had teachings. Buddha had insight. Bach had music—counterpoint, specifically. Think of the greats—they had that single-mindedness, aloft in the recesses of creativity.
The lesser has all. They have titles, omnipresence, thing after thing after thing. Involved in this and that, never really involved in a refined niche. Their life is like a seventh-grade creative writing assignment—too broad. “Narrow it down,” says the teacher.
Stick to a singleness and drive it home, high. The greats stick to it. The lesser tries to make it all stick, being the God and Father of All. The lesser is about quantity and the greats about quality—one niche, one assignment, one refining call and mission.
Examine the greats. They homed in on a singleness (a nichey nest) so high no one could top it. They weren’t tempted to “have it all.” They refined what they could sharpen, and they used it to penetrate a noisy world that’s merely “trying” to be all that and more.
The real greats stick to one thing, and say, “To hell with the rest.”